GUINNESS AND PRG GOLF RAISE A GLASS TO NEW LICENSED COLLECTION

ACCESSORY SPECIALIST LAUNCHES OFFICIAL GUINNESS RANGE IN RECOGNITION OF 20TH ANNIVERSARY CELEBRATIONS

PRG Golf, the global leader in bespoke golf accessories, has announced the launch of its Officially Licensed Guinness Collection, bringing together the world’s most iconic stout brand with one of golf’s most established accessory manufacturers.

The new collection features a range of premium headcovers, accessories and on-course essentials inspired by the heritage, character and unmistakable visual identity of Guinness, offering golfers a fresh way to celebrate the world’s most distinctive beer brand.

For PRG, the partnership carries particular significance. Founded in Northern Ireland in 2006, the new collection arrives at a fitting moment as the company marks its 20th anniversary this year. The Guinness Collection marks the latest chapter in that journey, bringing together two brands rooted in Ireland with a shared commitment to quality, craftsmanship and heritage.

The launch range includes four core collections, each drawing inspiration from elements synonymous with the Guinness story. Two Pint Collections feature designs inspired by the famous pint itself, while the Toucan Collection celebrates one of the brand’s most enduring symbols. The wider range also includes the Icon Collection, while a selection of metal accessories, towels, scorecard holders, yardage books and flags are also available to purchase.

The collections have been designed to appeal to golfers and Guinness enthusiasts alike, combining practical performance with distinctive styling that reflects the history and personality of the brand. A key feature of the launch is the introduction of PrimaTouch, a new material platform for PRG that has been used across all soft goods within The Guinness Collection.

Talk Golf Ireland

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